Search results for "viable systems approach"

showing 2 items of 2 documents

Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework

2013

The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with th…

Consumption (economics)Knowledge managementbrand community; consonance; consumer culture theory; resonance; subculture of consumption; viable systems approachconsumer culture theorybusiness.industrysubculture of consumptionContext (language use)consonanceviable systems approach (VSA) consumer culture theory (CCT) brand community sub-culture of consumption consonance-resonanceViable systems approachbrand communityBrand communityresonanceConceptual frameworkEconomicsBusiness Management and Accounting (miscellaneous)Product (category theory)Marketingbusinessviable systems approachProsumerConsumer culture theorySocial Sciences (miscellaneous)
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The incubation process for the creation of viable firms: the case of ARCA Consortium

2015

The aim of this study is to demonstrate that academic incubators play a key role in firm viability. This study develops a new analytic systemic framework that reveals the processes and factors that determine the effectiveness of the incubation process supported by university incubators. We analyse the effectiveness of the incubation process in the incubator of the ARCA Consortium by means of a single case study with an embedded design. In this study, adopting a systemic perspective, we shift the focus from the firm to the context, shedding light on the systemic actions that create the prerequisite conditions for the achievement of the firms’ viability.

entrepreneurship.academic incubatorinnovative start-upacademic incubator; spin-off; viable systems approach; VSA; ARCA Consortium; innovative start-up; entrepreneurship.viable systems approachSettore SECS-P/08 - Economia E Gestione Delle Impresespin-offVSAARCA ConsortiumInternational Journal of Markets and Business Systems
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